ART DIRECTION
MOTHER'S DAY, 2025
Social Media Campaign
Lead art director - Natalya Novikova
Creative director - Paul Gruber
Art director - Selen Oztas, Lucie Brette, Jérémy Tosseghini
Photographer - Yona Hillat
Sephora
MySEPHORA, 2025
Social Media Campaign
Lead art director - Natalya Novikova
Creative director - Paul Gruber
Art director - Selen Oztas, Lucie Brette
3D Artist - Jérémy Tosseghini
Director - Anne Allier
MAISON MARGIELA MUTINY, 2017
Product film
Art director - Natalya Novikova
Creative director - Grégoire Chabridon
Director - Lorenzo Cisi
Biotherm
BIOTHERM, 2019/2020.2021
Pack renovation campaign
Art director - Natalya Novikova
Creative director - Fabrice Scorrano
Photographer - Benjamin Vigliotta
Director - Xavier Chassaing
BIOTHERM, 2019/2020.2021
Blue Retinol campaign
Art director - Natalya Novikova
Creative director - Fabrice Scorrano
Copywriter - Helene-Rose Kinsey-Grumbach
Beauty visual Photographer - Julia MarinoStill life photographer - Johann Besse
Director - Lund x Mauviel
BIOTHERM, 2019/2020.2021
Travel Retail campaign
Art director - Natalya Novikova
Creative director - Fabrice Scorrano
Copywriter - Grégory Athea, Shane Duncan-Euthine
Beauty visual Photographer - Txema Yeste
Still life photographer - Simon Escourbiac
Director - Antoine and Charlie
Brugal
BRUGAL
MAESTRO RESERVA, 2023
360° Campaign
Lead art director - Natalya Novikova
Creative director - Grégoire Chabridon
Copywriter - Kelly Berold
Art directors - Selen Oztas, Tamim Mortaza
Photographer & director - Jean-Baptiste Degez
BRUGAL, 2023
360° Brand campaign
Lead art director - Natalya Novikova
Creative director - Grégoire Chabridon
Copywriter - Selda Yurekten
Art directors - Selen Oztas, Clara Chabeauti, Charles Pom
Photographer - Bastien Lattanzio
Director - Salim Boujtita
Social Media content - Natalya Novikova
BRUGAL, 2023
360° Brand campaign - Cocktails
Lead art director - Natalya Novikova
Creative director - Grégoire Chabridon
Copywriter - Michèle Sammour
Art director - Clara Chabeauti
Photographer & Director -Antinomia
RENE FURTERER, 2023
Color Glow campaign
Lead art director - Natalya Novikova
Creative director - Michaël Saublet
Art director - Sewsan Bakiri
Beauty visual Photographer - Jack Eames
Still life Photographer - Thomas Pico
La Perla Beauty
LUMINOUS CAMPAIGN, 2022
Product campaign
Art director - Natalya Novikova
Creative director - Paul Gruber
3D Artist - Laurent Covet
BEAUTY BY LA PERLA, 2022
Social Media strategy & Content creation
Lead art director & Photographer - Natalya Novikova
Creative director - Paul Gruber
Art director - Marie Mousset, Chloé Azaria
Ruinart
RUINART HOLIDAYS CAMPAIGN 2025
Lead art director - Natalya Novikova
Creative director - Paul Gruber
Art director - Selen Oztas
Artist and set designer - Hannah Levesque
Photographer - Jérome Gaillard
Director - Frédéric Pruchon
RUINART, 2024-2025
Social Media strategy & Content creation
Lead art director - Natalya Novikova
Creative director - Paul Gruber
Art director - Selen Oztas, Chloé Azaria
Copywriter & Social media manager - Marijose Gonzalez
Lallier
LALLIER, 2022
Brand campaign
Art director - Natalya Novikova
Creative director - Paul Gruber
Copywriter - Kelly Berold
Photographer - Valentin Abad
